Italy: Ad blocking and white lists use in 2016, by category
This statistic describes the share of individuals using ad blocking and whitelisting software in Italy in 2016, by category. According to data, 63 percent of internet users reported that installed an ad blocking software on their devices while only three percent of the respondents reported that they did not install it by their selves.
Lastly, 34 percent of the respondents stated that they did not modify the settings of the Ad blocker.