The statistic shows the adoption rate of header bidding among publishers in the United States as of November 2017, broken down by type. In the measured period it was found that approximately 71.6 percent of the studied U.S. publishers did any type of header bidding, while 40.4 percent used client-side wrapper only. Header bidding, or pre-bidding is part of the programmatic advertising process where publishers offer inventory simultaneously to multiple partners before addressing their ad servers.
Share of publishers doing header bidding in the United States as of November 2017, by type
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Ad fraud rates worldwide 2022, by browser
- Premium Statistic Ad fraud rates 2021, by country
- Premium Statistic Header bidding adoption in the U.S. 2020-2022
- Premium Statistic Leading header-bidding technologies in the U.S. 2022
- Premium Statistic Leading header-bidding technologies worldwide 2023
- Premium Statistic Header bidding adoption worldwide 2021-2023, by website traffic
- Premium Statistic Share of publishers using ad block recovery tech worldwide 2019
- Premium Statistic Share of publishers using native advertising worldwide 2019
- Premium Statistic Share of publishers using pre-bidding solutions worldwide 2019
- Premium Statistic Leading demand partners of publishers using pre-bidding solutions worldwide 2019
About the region
10
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2022, by format
- Premium Statistic Programmatic ad spend growth in the U.S. 2018-2027
- Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
- Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
- Premium Statistic Share of programmatic in display ad spend in the U.S. 2018-2024
- Premium Statistic Ad block usage in the U.S. 2017-2021, by device
- Premium Statistic U.S. YouTube net advertising revenues 2018-2022
- Premium Statistic Mobile share of programmatic video ad spend in the U.S. 2019-2022
- Premium Statistic Increase in ad spending on selected digital channels by U.S. retailers 2020
Selected statistics
1
Other regions
10
- Premium Statistic Programmatic ad spend in the Nordics 2021
- Premium Statistic Programmatic digital display ad spend in the UK 2021, by transaction method
- Premium Statistic Digital programmatic advertising market in Italy 2017-2019
- Premium Statistic Video ad impression worldwide 2017-2021, by device
- Premium Statistic Programmatic advertising spending in the Netherlands 2016-2020
- Premium Statistic Display advertising CTR in select Asia Pacific countries 2013-2014
- Premium Statistic Puerto Rico: display ad spend 2017-2021, by format
- Premium Statistic Ecuador: display ad spend 2012-2021
- Premium Statistic Share of individuals paying for ad blockers in Finland 2020
- Premium Statistic Share of individuals paying for ad blockers in Norway 2020
Related statistics
10
- Premium Statistic Mobile header bidding ad spend growth worldwide 2020, by platform
- Premium Statistic Mobile share in header bidding ad spend worldwide 2019-2020
- Premium Statistic Global programmatic mobile ap ad fraud rates Q3 2018 - Q2 2019
- Premium Statistic Monetized mobile ad impression share worldwide 2018-2019, by region
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Selected data on programmatic advertising in the UK 2023
- Premium Statistic Digital ad spend growth in Europe 2022, by player
- Premium Statistic Online display ad spend growth in the UK 2020-2023
- Premium Statistic Search ad spend growth in the UK 2020-2023
- Premium Statistic Global in-app ad impressions 2022, by format & OS
Further related statistics
2
Further Content: You might find this interesting as well
ServerBid. (November 1, 2017). Share of publishers doing header bidding in the United States as of November 2017, by type [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/783704/share-of-publishers-doing-header-bidding-type/
ServerBid. "Share of publishers doing header bidding in the United States as of November 2017, by type." Chart. November 1, 2017. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/783704/share-of-publishers-doing-header-bidding-type/
ServerBid. (2017). Share of publishers doing header bidding in the United States as of November 2017, by type. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/783704/share-of-publishers-doing-header-bidding-type/
ServerBid. "Share of Publishers Doing Header Bidding in The United States as of November 2017, by Type." Statista, Statista Inc., 1 Nov 2017, https://www.statista.com/statistics/783704/share-of-publishers-doing-header-bidding-type/
ServerBid, Share of publishers doing header bidding in the United States as of November 2017, by type Statista, https://www.statista.com/statistics/783704/share-of-publishers-doing-header-bidding-type/ (last visited April 20, 2024)
Share of publishers doing header bidding in the United States as of November 2017, by type [Graph], ServerBid, November 1, 2017. [Online]. Available: https://www.statista.com/statistics/783704/share-of-publishers-doing-header-bidding-type/