The graph presents information on the share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016. It was found that 55 percent of responding U.S. agencies and 46 percent of U.S. marketers indicated using contextual-based ad targeting.
Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Ad fraud rates worldwide 2022, by browser
- Premium Statistic Ad fraud rates 2021, by country
- Premium Statistic Leading header-bidding technologies worldwide 2023
- Premium Statistic Header bidding adoption in the U.S. 2020-2022
- Premium Statistic Header bidding adoption worldwide 2021-2023, by website traffic
- Premium Statistic Leading header-bidding technologies in the U.S. 2022
- Premium Statistic Share of publishers using pre-bidding solutions worldwide 2019
- Premium Statistic Leading demand partners of publishers using pre-bidding solutions worldwide 2019
- Premium Statistic Share of publishers using ad block recovery tech worldwide 2019
- Premium Statistic Share of publishers using native advertising worldwide 2019
About the region
10
- Premium Statistic Digital ad spend growth in the U.S. 2023, by format
- Premium Statistic Programmatic digital video ad spend in the U.S. 2019-2023
- Basic Statistic Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Basic Statistic Digital video ad impressions in the U.S. 2014-2018, by ad length
- Premium Statistic Ad formats with highest brand safety risk in the U.S. 2022
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2022, by format
- Premium Statistic Programmatic ad spending in the U.S. 2017-2027
- Premium Statistic Programmatic ad spend growth in the U.S. 2018-2027
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022
- Premium Statistic CTV ad fraud in the U.S. Q1 2022
Selected statistics
1
Other regions
10
- Premium Statistic Targeting methods used by digital video advertisers in Canada Q4 2017
- Premium Statistic Programmatic digital display ad spend in the UK 2021, by transaction method
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Viewer irritation concerning video adverts in Poland in 2019, by medium
- Premium Statistic Puerto Rico: display ad spend 2017-2021, by format
- Premium Statistic Attitudes towards ads in online video clips in Finland 2020
- Premium Statistic Attitudes towards ads in online video clips in Norway 2020
- Premium Statistic Attitudes towards ads in online video clips in Sweden 2020
- Premium Statistic Digital programmatic advertising market in Italy 2017-2019
- Premium Statistic Programmatic digital display ad spend in China 2014-2021
Related statistics
10
- Premium Statistic Programmatic ad spend in the Nordics 2021
- Premium Statistic Digital marketing channels with increased investment in the UK 2021
- Premium Statistic Attitudes towards ads in online video clips in the United Kingdom (UK) 2020
- Premium Statistic Attitudes towards ads in online video clips in Denmark 2020
- Premium Statistic Mobile share in header bidding ad spend worldwide 2019-2020
- Premium Statistic Mobile header bidding ad spend growth worldwide 2020, by platform
- Premium Statistic Online advertising supply chain in the UK 2020, by share of ad spend
- Premium Statistic Public opinion on micro-targeting UK 2020
- Premium Statistic Global programmatic mobile ap ad fraud rates Q3 2018 - Q2 2019
- Premium Statistic Monetized mobile ad impression share worldwide 2018-2019, by region
Further related statistics
2
Further Content: You might find this interesting as well
eMarketer, & Videology. (January 3, 2017). Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/783715/video-ad-targeting-methods-usage/
eMarketer, und Videology. "Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016." Chart. January 3, 2017. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/783715/video-ad-targeting-methods-usage/
eMarketer, Videology. (2017). Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/783715/video-ad-targeting-methods-usage/
eMarketer, and Videology. "Share of Agencies and Marketers Using Selected Video Ad Targeting Methods in The United States as of November 2016." Statista, Statista Inc., 3 Jan 2017, https://www.statista.com/statistics/783715/video-ad-targeting-methods-usage/
eMarketer & Videology, Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016 Statista, https://www.statista.com/statistics/783715/video-ad-targeting-methods-usage/ (last visited March 29, 2024)
Share of agencies and marketers using selected video ad targeting methods in the United States as of November 2016 [Graph], eMarketer, & Videology, January 3, 2017. [Online]. Available: https://www.statista.com/statistics/783715/video-ad-targeting-methods-usage/