Italy: purposes for Facebook marketing among tourism companies 2015

This statistic illustrates the most common purposes for Facebook marketing among travel and holiday company owners in Italy in 2015. According to the study, over six in ten respondents (64.5 percent) used their Facebook company page to build customer relationships and increase their customer base, while one fourth of respondents (24.9 percent) used it for the same purpose as well as to increase sales.

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Share of respondents
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Source

Release date

January 2016

Region

Italy

Survey time period

December 2015

Number of respondents

169 respondents

Special properties

Travel agencies, accommodation providers, food service businesses

Supplementary notes

The source does not provide any information regarding the survey type.

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