This statistic illustrates the most common purposes for Facebook marketing among travel and holiday company owners in Italy in 2015. According to the study, over six in ten respondents (64.5 percent) used their Facebook company page to build customer relationships and increase their customer base, while one fourth of respondents (24.9 percent) used it for the same purpose as well as to increase sales.
Why does your company have a Facebook page?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Favorite travel booking methods used by Italians 2022, by type of booking
- Premium Statistic Italy: willingness to spend a lottery win on a holiday by amount 2018
- Premium Statistic EU travel agency & accommodation enterprises' use of social media 2015, by purpose
- Premium Statistic Italy: holiday booking behavior 2017, by age
- Premium Statistic Leading travel brands on Facebook from Poland 2021
- Premium Statistic Summer holiday booking behavior in Italy 2020
- Premium Statistic Main reasons for booking summer holidays via travel agencies in Italy 2020
- Premium Statistic Frequency of booking travel packages online in the UK 2017, by income level
- Premium Statistic Frequency of booking travel packages online in the UK 2017, by age group
- Premium Statistic Frequency of booking flights online in the United Kingdom (UK) 2017, by age group
About the region
9
- Premium Statistic Italy: sources of inspiration for holiday planning 2017
- Premium Statistic Expenditure of Italian outbound tourists 2019-2022, by destination
- Premium Statistic Expenditure of Italian outbound tourists 2007-2022
- Premium Statistic Number of inbound tourists in Italy 2014-2020, by travel reason
- Premium Statistic International tourist expenditure in Italy as a share of GDP 2010-2020
- Premium Statistic Expenditure of Italian tourists abroad as a share of GDP 2010-2020
- Premium Statistic Inbound tourists' average length of trips in Italy 2015-2019, by continent
- Premium Statistic Italy: per capita expenditure of foreign tourists by continent 2017
- Premium Statistic Italy: tourist arrivals in Emilia-Romagna by municipality 2016
Other regions
10
- Basic Statistic Facebook activity frequency in Netherlands 2021
- Premium Statistic Nights spent in accommodation in Faroe Islands 2017, type of accommodation
- Premium Statistic Channels used by travelers to book accommodation worldwide in 2014, by country
- Premium Statistic Leading industries on Facebook in Hungary 2021, by number of fans
- Premium Statistic Leading computer brands pages on Facebook Egypt 2019, by number of fans
- Premium Statistic Messaging and chatting on social networks in Germany 2013-2016
- Basic Statistic Holiday booking websites used by Millennials and Baby Boomers in the UK 2017
- Premium Statistic Main travel booking channels used by Millennials in the U.S. 2018
- Premium Statistic Leading appliance brands pages on Facebook Egypt 2019, by number of fans
- Premium Statistic Share of social media users in Denmark 2018, by age and platform
Related statistics
6
- Premium Statistic Channels used by travelers to book accommodation worldwide as of February 2014
- Premium Statistic Italy: holiday scam experiences 2017
- Premium Statistic Eden Travel Group: social media engagement 2016, by platform
- Premium Statistic Reasons for booking travel via a specific channel worldwide as of February 2014
- Premium Statistic Distribution of trips taken by Italians 2019-2022, by destination
- Premium Statistic Distribution of trips made by Italians 2022, by accommodation
Further related statistics
10
- Revenue of Booking Holdings worldwide 2007-2023
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Total assets of Booking Holdings worldwide 2007-2023
- Gross bookings of Booking Holdings worldwide 2015-2023, by type
- Number of bookings through Booking Holdings worldwide 2010-2023, by segment
- Net income of Booking Holdings worldwide 2007-2023
- Operating income of Tripadvisor worldwide 2008-2023
- Foreign exchange earnings from tourism in India 2000-2022
- Factors affecting accommodation booking worldwide as of July 2016
- International tourist arrivals in Europe 2006-2023
Further Content: You might find this interesting as well
Statistics
- Revenue of Booking Holdings worldwide 2007-2023
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Total assets of Booking Holdings worldwide 2007-2023
- Gross bookings of Booking Holdings worldwide 2015-2023, by type
- Number of bookings through Booking Holdings worldwide 2010-2023, by segment
- Net income of Booking Holdings worldwide 2007-2023
- Operating income of Tripadvisor worldwide 2008-2023
- Foreign exchange earnings from tourism in India 2000-2022
- Factors affecting accommodation booking worldwide as of July 2016
- International tourist arrivals in Europe 2006-2023
Paolo Ratto. (January 6, 2016). Why does your company have a Facebook page? [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/783816/tourism-companies-facebook-marketing-purposes-in-italy/
Paolo Ratto. "Why does your company have a Facebook page?." Chart. January 6, 2016. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/783816/tourism-companies-facebook-marketing-purposes-in-italy/
Paolo Ratto. (2016). Why does your company have a Facebook page?. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/783816/tourism-companies-facebook-marketing-purposes-in-italy/
Paolo Ratto. "Why Does Your Company Have a Facebook Page?." Statista, Statista Inc., 6 Jan 2016, https://www.statista.com/statistics/783816/tourism-companies-facebook-marketing-purposes-in-italy/
Paolo Ratto, Why does your company have a Facebook page? Statista, https://www.statista.com/statistics/783816/tourism-companies-facebook-marketing-purposes-in-italy/ (last visited April 19, 2024)
Why does your company have a Facebook page? [Graph], Paolo Ratto, January 6, 2016. [Online]. Available: https://www.statista.com/statistics/783816/tourism-companies-facebook-marketing-purposes-in-italy/