Cleaning products: annual frequency of purchase per brand France 2014

This bar chart presents a ranking of the twenty main brands of cleaning products according to their annual frequency of purchase in France in 2014. Cleaning products from Lotus were bought on average 3.5 times by French consumers in 2014.

Ranking of the most popular cleaning product brands in France in 2014, by annual purchase frequency*

Characteristic	Frequency of annual purchase
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Release date

May 2015

More information

Region

France

Survey time period

2014

Supplementary notes

* Frequency of purchase corresponds to the number of purchases made by a customer over a given period of time

The source adds the following methodological information: "The third edition of this study Brand Footprint by Kantar Worldpanel was carried out in 35 countries out of 11,000 brands and 200 categories. It is based on the exploitation of the CRP indicator (Consumer reach point), which is the result of the penetration rate multiplied by the frequency of purchase all extrapolated to the universe of the population of the country."

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French

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