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Penetration rate of supermarket chains in the Netherlands in 2018, by chain
Penetration rate of supermarket chains in the Netherlands 2018, by chain
This statistic shows the penetration rate of supermarket chains in the Netherlands in 2018, by chain. As of 2018, Albert Heijn supermarkets had a penetration rate of roughly 71 percent, indicating that approximately 71 percent of the households sometimes did their grocery shopping at Albert Heijn. On the other hand, Coop supermarkets had a penetration rate of only 9.9 percent.
Penetration rate of supermarket chains in the Netherlands in 2018, by chain
ChainPenetration rate
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Source

Release date

January 2019

Region

Europe, Netherlands

Survey time period

Week 45, 2018 to week 48, 2018

Supplementary notes

Penetration rate is defined by the source as the share of households who have visited this supermarket chain in the last four weeks.

Penetration rate of supermarket chains in the Netherlands 2018, by chain
This statistic shows the penetration rate of supermarket chains in the Netherlands in 2018, by chain. As of 2018, Albert Heijn supermarkets had a penetration rate of roughly 71 percent, indicating that approximately 71 percent of the households sometimes did their grocery shopping at Albert Heijn. On the other hand, Coop supermarkets had a penetration rate of only 9.9 percent.
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