Number of e-commerce users in Germany 2017-2023

This statistic shows the number of users in the e-commerce sector in Germany in 2017 with a forecast for the years 2018 to 2023. In 2017, the number of e-commerce users amounted to 64.9 million. By 2023 this figure is forecast to increase to 71.4 million.

Forecast on number of users of the e-commerce sector in Germany from 2017 to 2023

Number of users in millions
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Source

Release date

March 2019

Region

Germany

Survey time period

2019

Supplementary notes

* Forecast.

The e-commerce market includes sale of physical goods via a digital sales channel to private consumers (B2C). The study includes data on purchases via desktop computer (incl. notebooks; laptops) and mobile devices (i.e. smartphones; tablets). Not included are digitally distributed service providers (see: e-services), digitally sold good in B2B markets as well as the digital acquisition and resale of used, repaired or damaged goods (re-commerce; C2C).
The e-commerce market is divided into the following segments: fashion; electronics & media; foodstuffs & drugstores; furniture & household; toys, hobby & DIY.

For information on methodology, click here.

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