U.S. Amazon retail e-commerce GMV share 2016-2021

Projected retail e-commerce GMV share of Amazon in the United States from 2016 to 2021

by J. Clement, last edited Aug 9, 2019
U.S. Amazon retail e-commerce GMV share 2016-2021 In 2017, Amazon's market share of the U.S. e-commerce retail market was 37 percent, and this is expected to increase significantly by 2021. As of the date of survey it has been projected that Amazon's market share will account for 50 percent of the entire e-commerce retail market's gross merchandise volume (GMV).
Amazon’s e-commerce dominance

Amazon is the leading online retailer in the United States, offering a wide range of shopping products and services to its customer base. One of the company’s not-so-secret-weapons to increase customer spending is Amazon Prime, a subscription membership that includes free and faster shipping options as well as streaming music and video. As of December 2018, 62 percent of Amazon’s customers in the United States were Amazon Prime members. This is relevant to Amazon’s success as a company, as Prime members are highly engaged shoppers who spend more than double the amount of non-Prime members on the platform per year. The most popular shopping categories of Amazon Prime members are electronics, apparel and home and kitchen items.

Amazon Prime Day

In 2015, Amazon launched its one-day members-only shopping event Prime Day, ostensibly to celebrate the 20th anniversary of Amazon's founding. However, this Prime-exclusive event has turned into one of the company’s biggest shopping days, rivaling traditional holiday shopping juggernauts Black Friday and Cyber Monday in terms of sales. In 2018, Amazon Prime Day sales amounted to 4.19 billion U.S. dollars and on Prime Day, shopper conversion was much higher than the average rate of the preceding quarter.
Show more

Projected retail e-commerce GMV share of Amazon in the United States from 2016 to 2021

You need to log in to download this statistic
Register for free
Already a member?
Log in
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "E-commerce in the Netherlands"
  • Market overview: a) overall market size
The most important statistics
  • Market overview: b) number of web shops
  • Online shopper demographics
  • Leading e-tailers
  • Selected product groups: a) fashion
  • Selected product groups: b) electronics
  • Selected product groups: c) online grocery shopping
  • Selected product groups: d) food delivery (Takeaway, Deliveroo)
  • Cross-border e-commerce (i.e. Amazon, AliExpress)
  • Online and mobile payment methods
  • Delivery preferences
  • Online sharing platforms: Peerby, Etsy and Airbnb
  • Holiday shopping (Black Friday, Saint Nicholas, Christmas)
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: You might find this interesting as well
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.