Most popular online shopping categories in the United States in 2017, by retail type
U.S. online shopper purchases 2017, by retail type
This statistic presents the most popular online shopping categories in the United States in 2017, sorted by retail type. According to the survey, 47 percent of online shoppers had purchased apparel at large retailer websites.
Most popular online shopping categories in the United States in 2017, by retail type
Health and BeautyElectronicsApparelEntertainmentFlowers & Gifts
Marketplace29%34%43%44%-
Large retailer24%32%47%28%-
Web-store18%-27%15%15%
Category-specific-19%30%21%19%
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Source

Release date

July 2017

Region

United States

Survey time period

2017

Number of respondents

1,005 respondents

Age group

18 years and older

Special properties

online shoppers who have made an online purchase in the past six months

Method of interview

Online survey

Supplementary notes

Marketplace: Online marketplaces selling a variety of items.
Large brand name retailer: Legacy retailers with an omni-channel presence, meaning they have both brick-and-mortar locations and online storefronts.
Web-store: These are small, online-only independent retailers.
Category-specific online stores: These are large online retailers focused on a niche product offering.

U.S. online shopper purchases 2017, by retail type
This statistic presents the most popular online shopping categories in the United States in 2017, sorted by retail type. According to the survey, 47 percent of online shoppers had purchased apparel at large retailer websites.
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