What factors drive you do purchase on Amazon?
Factors that drive U.S. consumers to purchase on Amazon in 2017, by age group
This statistic presents the driving factors that influence consumers in the United States to make a purchase on Amazon in 2017, by age group. According to the findings, the primary factor that drove individuals across all age groups to make a purchase on Amazon was the price of an item. The outcome of this factor ranged from 71 percent for Generation Z, to 76 percent for Generation Y, to 78 percent for Generation X, and lastly 77 percent for Baby Boomers.
What factors drive you do purchase on Amazon?
CentennialMillennialGeneration XBaby Boomer
Price71%76%78%77%
Prime benefits53%55%49%47%
Convenience53%49%63%70%
Fast shipping42%46%45%37%
Selection29%32%42%59%
Reliability25%22%28%34%
Reviews23%18%17%21%
Easy returns22%22%28%18%
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Factors that drive U.S. consumers to purchase on Amazon in 2017, by age group
This statistic presents the driving factors that influence consumers in the United States to make a purchase on Amazon in 2017, by age group. According to the findings, the primary factor that drove individuals across all age groups to make a purchase on Amazon was the price of an item. The outcome of this factor ranged from 71 percent for Generation Z, to 76 percent for Generation Y, to 78 percent for Generation X, and lastly 77 percent for Baby Boomers.
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