Individuals who favored Review to purchase goods in the UK in 2017
This statistic displays the share of generational groups who turned to Review or a comparison site to purchase goods in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group who turned to Review the most was the Millennials group, with 15 percent preferring to purchase goods this way. The generational group who turned to Review the least was the Gen Z group, with only nine percent of respondents from this group favoring this method of shopping.