Italy: distribution of advertising expenditure 2018, by media

This statistic describes the distribution of advertising expenditure in Italy as of March 2018, broken down by media type. According to data, advertising on TV channels represented the biggest investment sector with 47.27 percent of the overall national expenditure, followed by Internet with 30.21 percent, while the expenditure on newspapers advertising was the 6.86 percent.

Distribution of advertising expenditure in Italy as of March 2018, by media

Share of expenditure
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Sources

Release date

May 2018

Region

Italy

Survey time period

January to March 2018

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