U.S. consumer view of purchase history based mobile shopping recommendations 2017

This statistic provides information on consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017. During the survey, 48 percent of respondents said such behavior would be acceptable to them as long as they could opt out at any time.

Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017

Share of respondents
It is generally acceptable to me as long as I can opt in and out of these offers 48%
It is acceptable only if the offers are relevant or tied to my purchase history with that retailer or restaurant 41%
It would never be acceptable for me 11%
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Sources

Release date

January 2018

Region

United States

Survey time period

December 2017

Number of respondents

200 respondents

Age group

25 years and older

Method of interview

Online survey

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Statistics on "Mobile marketing in the U.S."

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