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Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions
(in millions)
Most popular verticals on Instagram worldwide 2015-2017
This statistic presents the most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions. Beauty brands dominated in collecting the highest number of interactions. According to the findings, 3.3 billion Instagram interactions were recorded by beauty brands.
Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions
(in millions)
Total number of mentions in millions
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Source

Release date

September 2017

Region

Worldwide

Survey time period

November 2015 to April 2017

Supplementary notes

Top 15 beauty and top 10 retail brands, by number of followers on Instagram.

Most popular verticals on Instagram worldwide 2015-2017
This statistic presents the most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions. Beauty brands dominated in collecting the highest number of interactions. According to the findings, 3.3 billion Instagram interactions were recorded by beauty brands.
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Statistics on "Beauty content on social media"
  • Social networks
  • Online video
  • Digital influence
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