In 2021, 12 more percent of Russian internet users had a positive attitude toward outdoor advertising than those with a negative view of that channel. Thus, outdoor advertising had the highest advertising loyalty index in Russia. The lowest score was recorded for when advertisers phoned customers, as the weighted share of those who viewed it negatively was 24 percent higher than those who had a positive opinion about it.
What is your opinion on the following advertising channels?
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Other statistics that may interest you Advertising in Russia
Overview
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- Premium Statistic Advertising spending in CEE 2022-2026
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- Premium Statistic Advertising revenue in Russia 2000-2022, by medium
- Premium Statistic Advertising market growth in Russia 2010-2024
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Television advertising
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- Premium Statistic TV advertising spending in Russia 2022, by industry
- Premium Statistic TV advertising share in Russia H1 2022, by product category
- Premium Statistic Number of advertisers and brands on TV in Russia 2022
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- Premium Statistic Leading TV advertisers in Russia 2022, by spending
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Radio advertising
6
- Premium Statistic Reach of audio advertising in Russia 2019-2029, by segment
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- Premium Statistic Leading radio advertisers in Russia 2022, by spending
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Out-of-home advertising
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- Premium Statistic Outdoor advertising market growth in Russia 2017-2022
- Premium Statistic OOH advertising expenditure in Russia 2022, by segment
- Premium Statistic Outdoor advertising market growth in Russia 2022, by type
- Premium Statistic DOOH share in OOH ad revenue in Russia 2017-2022
- Premium Statistic Leading outdoor advertisers in Russia 2022, by spending
- Premium Statistic Outdoor advertising share of companies leaving Russia 2022
- Premium Statistic Highest-earning OOH advertising operators in Russia 2022
Press advertising
6
- Premium Statistic Reach of print advertisement in Russia 2021-2029, by segment
- Premium Statistic Magazine advertising expenditure in Russia 2017-2022
- Premium Statistic Newspaper advertising expenditure in Russia 2017-2022
- Premium Statistic Press advertising expenditure growth in Russia 2022, by medium
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Digital advertising
7
- Premium Statistic Digital ad spending forecast in Russia 2019-2024
- Premium Statistic Online advertising and marketing revenue in Russia 2022, by segment
- Premium Statistic Digital advertising market growth in Russia 2022, by segment
- Premium Statistic Growth in company spend on digital advertising in Russia 2022, by industry
- Premium Statistic Programmatic ad spend in Russia 2017-2026
- Premium Statistic Leading online advertisers in Russia 2022, by budget
- Premium Statistic Digital advertising market share of companies leaving Russia 2022
Advertisers and their strategies
7
- Premium Statistic Leading advertisers in Russia 2022, by budget
- Basic Statistic Leading international advertisers in Russia 2021
- Premium Statistic Advertising market share of companies leaving Russia 2022
- Premium Statistic Share of advertisers leaving Russia due to the war in Ukraine 2022, by category
- Premium Statistic Advertising agency ranking in Russia 2022, by media buying
- Premium Statistic Number of ad channels used by companies in Russia 2021, by sector
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Further related statistics
16
- Attitudes towards advertising in Russia 2016, by type and gender
- Leading supermarkets in UK 2017, ranked by in-store customer satisfaction rate
- Attitudes towards advertising in Sweden 2022, by medium
- Affluent Baby Boomers: most effective ad channels 2014, by reach
- Survey on receiving information about movies in Sweden 2015, by information channel
- Perception of advertising among children in Sweden 2016, by media channel
- Consumer trust in advertising in Australia 2015, by format
- Advertising spending growth in Poland in 2014, by medium
- Ecuador: ad spend 2018-2024, by medium
- Advertising spending growth in Sweden 2022, by medium
- Share of ad spending in Western Europe from 2017 to 2021*, by media
- Annual change in advertising spending in Ireland 2023-2024, by medium
- Chinese and South Asian Canadians ad perception 2015
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Statistics
- Attitudes towards advertising in Russia 2016, by type and gender
- Leading supermarkets in UK 2017, ranked by in-store customer satisfaction rate
- Attitudes towards advertising in Sweden 2022, by medium
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- Survey on receiving information about movies in Sweden 2015, by information channel
- Perception of advertising among children in Sweden 2016, by media channel
- Consumer trust in advertising in Australia 2015, by format
- Advertising spending growth in Poland in 2014, by medium
- Ecuador: ad spend 2018-2024, by medium
- Advertising spending growth in Sweden 2022, by medium
- Share of ad spending in Western Europe from 2017 to 2021*, by media
- Annual change in advertising spending in Ireland 2023-2024, by medium
- Chinese and South Asian Canadians ad perception 2015
- Solutions to regulate misleading advertisements India 2020
- U.S. electronic components: ad spend to sales ratio 2011-2015
- U.S. plastic products: ad spend to sales ratio 2011-2015
Deloitte. (September 28, 2021). What is your opinion on the following advertising channels? [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/795753/advertising-loyalty-by-type-in-russia/
Deloitte. "What is your opinion on the following advertising channels?." Chart. September 28, 2021. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/795753/advertising-loyalty-by-type-in-russia/
Deloitte. (2021). What is your opinion on the following advertising channels?. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/795753/advertising-loyalty-by-type-in-russia/
Deloitte. "What Is Your Opinion on The following Advertising Channels?." Statista, Statista Inc., 28 Sep 2021, https://www.statista.com/statistics/795753/advertising-loyalty-by-type-in-russia/
Deloitte, What is your opinion on the following advertising channels? Statista, https://www.statista.com/statistics/795753/advertising-loyalty-by-type-in-russia/ (last visited April 27, 2024)
What is your opinion on the following advertising channels? [Graph], Deloitte, September 28, 2021. [Online]. Available: https://www.statista.com/statistics/795753/advertising-loyalty-by-type-in-russia/