This statistic shows the results of a survey on loyalty towards advertising in Russia in 2016, broken down by age and type of advertising. It was found that the advertising loyalty index for TV advertising among respondents aged between 60 and 64 years was -38 percent, meaning that Russians of this age had a negative attitude towards this type of advertising.
Loyalty towards selected types of advertising in Russia in 2016, by age
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Invest in Russia. (March 15, 2017). Loyalty towards selected types of advertising in Russia in 2016, by age [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/795812/advertising-loyalty-in-russia-by-age/
Invest in Russia. "Loyalty towards selected types of advertising in Russia in 2016, by age." Chart. March 15, 2017. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/795812/advertising-loyalty-in-russia-by-age/
Invest in Russia. (2017). Loyalty towards selected types of advertising in Russia in 2016, by age. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/795812/advertising-loyalty-in-russia-by-age/
Invest in Russia. "Loyalty towards Selected Types of Advertising in Russia in 2016, by Age." Statista, Statista Inc., 15 Mar 2017, https://www.statista.com/statistics/795812/advertising-loyalty-in-russia-by-age/
Invest in Russia, Loyalty towards selected types of advertising in Russia in 2016, by age Statista, https://www.statista.com/statistics/795812/advertising-loyalty-in-russia-by-age/ (last visited April 23, 2024)
Loyalty towards selected types of advertising in Russia in 2016, by age [Graph], Invest in Russia, March 15, 2017. [Online]. Available: https://www.statista.com/statistics/795812/advertising-loyalty-in-russia-by-age/