Estimated net ad revenue of internet media in China 2021, by company

Published by
Lai Lin Thomala,
Jun 19, 2023
Alibaba, Tencent, and Baidu are the major digital ad publishers in China. In 2021, the net digital ad revenue of the e-commerce tycoon Alibaba was estimated to be 35 billion U.S. dollars. The delivery giant Meituan would register the highest year-on-year growth rate at 35.8 percent in digital ad revenue among all ad platforms.

Leading digital ad publishers in China in 2021, by estimated net digital ad revenue (in billion U.S. dollars)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

April 2021

Region

China

Survey time period

June 2020

Special properties

excluded Hong Kong

Supplementary notes

* Ad revenues from Alibaba's core commerce operations and Youku Tudou.

Net ad revenue was calculated after companies pay traffic acquisition costs (TACs) to partner sites.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Digital publishing in China "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital publishing in China

Overview

3

Online advertising

4

Online education

4

Online gaming

4

Digital music

4

E-books/e-reading

4

Further related statistics

18

Further Content: You might find this interesting as well

Statistics

Topics

Digital publishing in ChinaDigital music industry in ChinaInternet usage in ChinaOnline videos in ChinaMedia industry in China
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu