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Consumer use of Amazon Canada in 2016, by category
Canada: Amazon.ca usage 2016, by category
The graph shows the consumer use of Amazon.ca in Canada in 2016, broken down by category. The findings show that 65 percent of respondents used Amazon Canada for purchasing electronics, compared with 25 percent of respondents using the site to purchase home improvements products. The data shows that browsing behavior for was overall relatively similar, with 80 percent of respondents using Amazon.ca to browse apparel, 84 percent to browse electronics and 84 percent for general merchandise. Conversely, a lower percentage of respondents used Amazon Canada to browse home improvements products, with 58 percent reporting that they did so. Awareness of the site is high and is above 90 percent for all categories.
Consumer use of Amazon Canada in 2016, by category
Consumers who make a purchaseConsumers who browseConsumers aware of the site
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Source

Release date

June 2017

Region

Canada

Survey time period

2016

Canada: Amazon.ca usage 2016, by category
The graph shows the consumer use of Amazon.ca in Canada in 2016, broken down by category. The findings show that 65 percent of respondents used Amazon Canada for purchasing electronics, compared with 25 percent of respondents using the site to purchase home improvements products. The data shows that browsing behavior for was overall relatively similar, with 80 percent of respondents using Amazon.ca to browse apparel, 84 percent to browse electronics and 84 percent for general merchandise. Conversely, a lower percentage of respondents used Amazon Canada to browse home improvements products, with 58 percent reporting that they did so. Awareness of the site is high and is above 90 percent for all categories.
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