The leading factor consumers in Japan pay attention when purchasing ice cream in retail stores was the flavor as revealed in a survey conducted in October 2023. More than 62 percent of respondents stated that they paid attention to their flavor preferences when buying ice cream at supermarkets and convenience stores, with brand preferences following as the second most named factor.
Main factors influencing ice cream purchases in Japan as of October 2023
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Japan Ice Cream Association. (January 22, 2024). Main factors influencing ice cream purchases in Japan as of October 2023 [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
Japan Ice Cream Association. "Main factors influencing ice cream purchases in Japan as of October 2023." Chart. January 22, 2024. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
Japan Ice Cream Association. (2024). Main factors influencing ice cream purchases in Japan as of October 2023. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
Japan Ice Cream Association. "Main Factors Influencing Ice Cream Purchases in Japan as of October 2023." Statista, Statista Inc., 22 Jan 2024, https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/
Japan Ice Cream Association, Main factors influencing ice cream purchases in Japan as of October 2023 Statista, https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/ (last visited April 23, 2024)
Main factors influencing ice cream purchases in Japan as of October 2023 [Graph], Japan Ice Cream Association, January 22, 2024. [Online]. Available: https://www.statista.com/statistics/802592/japan-ice-cream-purchasing-decisions/