Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Apple Watch shipments by model worldwide 2015-2017

Apple Watch unit shipments worldwide from 2015 to 2017, by model (in millions)

by Shanhong Liu, last edited Sep 27, 2019
Apple Watch shipments by model worldwide 2015-2017 Apple shipped more than 18 million of its smartwatches worldwide in 2017, around 6.5 million more than the previous year. Shipments of the Apple Watch Series 3, which came with built-in cellular connectivity for the first time, accounted for 2.45 million units.

The revolutionary Series 3

The Apple Watch disrupted the established order when it was released in 2015. The device captured around 75 percent of the smartwatch shipments market within months of it first going on sale; as a result, Samsung’s share dropped by around 65 percent in one year. The Apple Watch has since controlled the market, with shipment share peaking again following the release of the Apple Watch Series 3 in 2017. The main feature of the Series 3 was built-in cellular connectivity, which allowed users to make calls and send messages from their wrist even when away from their iPhone. Smartwatches previously served as extensions to smartphones, so this new technology lifted the Apple Watch to another level.

The Apple ecosystem

Apple has repositioned itself in recent years, reacting to changes in the smartphone market. Sales of the iPhone have peaked worldwide with figures showing around 215 million units sold each year since 2016. A growing number of people are content with their iPhone and have little desire to change model every two years; these are the people Apple are now targeting. Once in the Apple ecosystem, iPhone users are more willing to buy wearable accessories such as an Apple Watch or AirPods. A change in long-term strategy has seen greater attention given to its wearable division: the most recent Apple revenue figures showed wearables, home and accessories recorded 5.5 billion U.S. dollars and this is around a 50 percent increase from the previous year.
Show more

Apple Watch unit shipments worldwide from 2015 to 2017, by model (in millions)

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Apple
Apple

All Information
in one Presentation

Apple

Everything On "Apple" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Wearable devices"
  • Shipments & market value
  • Market share
  • Smartwatches
The most important statistics
  • Fitness tracker & other wearables
  • Consumer interest/opinion
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.