Desktop users accessing to main publishers' sites by source 2017

This statistic displays the share of desktop users accessing to main online publishers’ sites in Italy in 2017, by source. According to data, 17 percent of desktop users visiting La Repubblica website previously surfed on Google, while only 3.6 percent of desktop users came from Facebook. Overall 48.5 percent of desktop users landed to Fanpage website after visiting Facebook's platform, while only 4.7 of them accessed directly to the website.

Share of desktop users accessing to main online publishers' sites in Italy in 2017, by source*

Characteristic	Logon	Google	Facebook
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

February 2018

More information

Region

Italy

Survey time period

December 2017

Special properties

desktop users

Supplementary notes

*The presented data refer to the Source/Loss function of comScore.
Logon traffic refers to users' first step of online surfing, while data about Google or Facebook traffic do not necessarily indicate that users followed a link reported in such platforms, but they simply visited those sites/platforms before arriving at the publisher.

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