Brand discovery via TV ads among beer brand consumers in the U.S. Q3 2017

This statistic shows the share of selected beer brand customers in the United States who say they discover brands via TV advertising as of the third quarter of 2017. The findings show that 55 percent of Budweiser drinkers in the United States discovered brands via TV ads, compared to 43 percent of Stella Artois drinkers.

Share of selected beer brand customers in the United States who say they discover brands via TV advertising as of 3rd quarter 2017

Share of respondents
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Source

Release date

January 2018

Region

United States

Survey time period

Q3 2017

Number of respondents

15,010 respondents

Age group

21-64 years

Supplementary notes

Question: How frequently do you drink the following? In which of the following ways are you most likely to find out about new brands, products or services?

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Statistics on "Beer brands: Heineken"

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