U.S. user willingness to pay premium fees for online dating 2018, by ethnicity

This statistic presents the share of U.S. dating app users who were willing to pay for premium features on dating apps or websites, by ethnicity. During the January 2018 survey period, across all ethnicity groups, most dating app users stated that they would not pay premium fees, with 36 percent of Hispanic users stating such outcome, and 55 percent of those under other ethnicity expressing similarly.

Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by ethnicity

WhiteHispanicAfrican AmericanOther
I currently do10%32%20%15%
I don't currently, but I would in the future9%12%16%10%
I don't currently, but I have in the past20%15%16%13%
I would not53%36%37%55%
Don't know / no opinion8%5%11%7%
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Source

Release date

February 2018

Region

United States

Survey time period

January 18 to 20, 2018

Number of respondents

644 respondents

Age group

18 years and older

Special properties

internet users who have used a dating app / service

Method of interview

Online survey

Supplementary notes

Original question: Would you pay for premium features on dating apps or services? (Among those who have used a dating app/service)

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Statistics on "Online dating in the United States"

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