Top-performing e-commerce personalization techniques 2017

This statistic shows the most successful e-commerce personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV). The findings show that scarcity techniques, which highlight items that are low in stock, ranked first with an average uplift in revenue-per-visitor reaching 2.9 percent.

Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)

Characteristic	Percent uplift in revenue-per-visitor
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Release date

July 2017

More information

Region

Worldwide

Survey time period

June 2017

Special properties

based on 2 billion e-commerce user journeys and 120 million purchases primarily in the retail and travel sectors

Supplementary notes

The source provided the following terminology definitions:
Scarcity = techniques that highlight items that are low in stock
Social proof = techniques that leverage the behavior of other users to provide information about trending products and items currently popular
Urgency = techniques that use a time limit to promote urgency to complete an action before a deadline
Abandonment = techniques that aim to capture users before they leave the site after indicating purchase intention
Product recommendation = techniques that recommend alternative products to users

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