Italy: Facebook videos optimal length 2018

This statistic displays the users’ opinions about optimal length of Facebook videos in Italy in 2018. According to survey results, 33 percent of respondents preferred to watch short videos, from 30 to 50 seconds long, while 28 percent of respondents would rather watch videos from one to two minutes long. The one-minute length option for Facebook videos was preferred by 21 percent of asked individuals.

Users' opinions on optimal length of Facebook videos in Italy in 2018

Share of respondents
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Source

Release date

February 2018

Region

Italy

Survey time period

January 2018

Number of respondents

632 respondents

Age group

18 years and older

Supplementary notes

The source provides no further information about the survey methodology.
The original survey question was phrased by the source as follows: "Quale dovrebbe essere secondo te la durata ottimale di un video adatto a essere visto su Facebook?"

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