Mexico: government ad spend 2022, by agency
governmental ad spend in Mexico stood at 2.18 billion pesos that year.
In 2022, the Mexican Institute of Social Security (Instituto Mexicano del Seguro Social, IMSS) was the largest advertiser among government agencies in Mexico, having invested nearly 681 million Mexican pesos in advertising that year. the National Lottery followed, with an ad spend of roughly 291 million pesos. In total,