Global marketer perspectives of streaming video vs. traditional ad campaigns ROI 2017

This statistic shows the perception of return on investment (ROI) on streaming video vs. traditional media campaigns among marketers worldwide in December 2016 and March 2017. The findings show that as of March 2017, 51 percent of responding marketers believed the return on investment on streaming video to have been higher than on traditional media campaigns, compared to 39 percent who said the same in December 2016.

Perception of return on investment (ROI) on streaming video vs. traditional media campaigns among marketers worldwide in December 2016 and March 2017

Characteristic	ROI lower	ROI the same	ROI higher
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Release date

April 2017

More information

Region

Worldwide

Survey time period

December 2016 and March 2017

Number of respondents

97 respondents

Special properties

among marketing professionals from advertisers in every large industry category

Supplementary notes

Question: Looking at the marketing dollars your firm spent on streaming video (e.g. on YouTube, Facebook, Hulu, and other sources) over the last 2 years, do you believe the ROI was higher or lower than the ROI on traditional media campaigns (e.g. on TV, radio, outdoor, newspapers, etc.)?

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