Distribution of tactics mobile game developers plan to use for audience growth 2017

This statistic presents the distribution of tactics that mobile game developers worldwide plan to use to grow their audience as of fall 2017, by level of importance. According to 29 percent of responding developers, app store promotion had priority when it came to growing their games' audience, whereas traditional display advertising was a priority to only 2.9 percent of respondents.

Distribution of tactics that mobile game developers worldwide plan to use to grow their audience as of fall 2017, by level of importance

PriorityHigh importanceMedium importanceLow importance
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Sources

Release date

January 2018

Region

Worldwide

Survey time period

fall 2017

Number of respondents

300 respondents

Special properties

mobile game developers

Supplementary notes

Figures may not add up to 100% due to rounding.

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Statistics on "Mobile games publishers"

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