Time spent on selected streaming services in the U.S. 2019
In June 2019, consumers using spent over 80 minutes using the free and paid Pandora Radio music app respectively, suggesting that users of the service are more receptive to ad-supported free versions than users of other music platforms. Users of Spotify, SoundCloud, and iHeartRadio were more inclined to spend longer using the paid subscription service, and Spotify users spent almost 2.5 hours per visit using the paid mobile app.