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WhatsApp penetration rate in the Netherlands 2016-2018, by age group
WhatsApp penetration rate in the Netherlands 2016-2018, by age group
Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age group

WhatsApp among the top visited online brands
According to a ranking based on the monthly reach of online brands in the Netherlands, WhatsApp was the seventh most-visited brand of the country in 2018. Early 2019, the app had an online reach (the percentage of visitors that visited specific content at least once a month) of approximately 63 percent on smartphones.
The most popular social media platform among Millennials
In 2018, 90 percent of the Millennial respondents in the Netherlands (the age group from 22 to 36 years) said they used WhatsApp. This was higher than, for example, Facebook. The social network from Silicon Valley was used by roughly 79 percent of Millennials that year.
Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age group
2016 | 2017 | 2018 | |
---|---|---|---|
15-19 years | 96% | 96% | 97% |
20-39 years | 90% | 93% | 93% |
40-64 years | 78% | 85% | 86% |
65-79 years | 53% | 61% | 67% |
80 years and older | 17% | 36% | 38% |
2016 | 2017 | 2018 | |
---|---|---|---|
15-19 years | 96% | 96% | 97% |
20-39 years | 90% | 93% | 93% |
40-64 years | 78% | 85% | 86% |
65-79 years | 53% | 61% | 67% |
80 years and older | 17% | 36% | 38% |
© Statista 2019
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WhatsApp among the top visited online brands
According to a ranking based on the monthly reach of online brands in the Netherlands, WhatsApp was the seventh most-visited brand of the country in 2018. Early 2019, the app had an online reach (the percentage of visitors that visited specific content at least once a month) of approximately 63 percent on smartphones.
The most popular social media platform among Millennials
In 2018, 90 percent of the Millennial respondents in the Netherlands (the age group from 22 to 36 years) said they used WhatsApp. This was higher than, for example, Facebook. The social network from Silicon Valley was used by roughly 79 percent of Millennials that year.
- Show sources information
- Show publisher information
- Release date
- January 2018
- Region
- Netherlands
- Survey time period
- 2016 to 2018
- Number of respondents
- N 2016=10,484; N 2017=8,194; N 2018=6,783
- Age group
- 15 years and older
- Special properties
- sample is representative reflection of Dutch population of 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- The figures have been taken from several publications.
Source
- Show sources information
- Show publisher information
- Release date
- January 2018
More information
- Region
- Netherlands
- Survey time period
- 2016 to 2018
- Number of respondents
- N 2016=10,484; N 2017=8,194; N 2018=6,783
- Age group
- 15 years and older
- Special properties
- sample is representative reflection of Dutch population of 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- The figures have been taken from several publications.
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Social media penetration in the Netherlands 2019, by social network

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Instagram penetration rate in the Netherlands 2015-2018, by age group

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Snapchat penetration rate in the Netherlands 2017-2018, by age group
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- WhatsApp, Facebook, Instagram, Snapchat and Twitter usage of 14 to 22 year olds in the Netherlands in 2019Most popular social media platforms amongst 14-22 year olds in the Netherlands 2019
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- Monthly reach of Instagram in the Netherlands from July 2017 to July 2019, by deviceMonthly reach of Instagram in the Netherlands 2017-2019, by device
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- Total number of downloads of the WhatsApp app in the Netherlands from September 2014 to August 2019Monthly WhatsApp app downloads in the Netherlands 2014-2019
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- Monthly reach of WhatsApp in the Netherlands from July 2017 to July 2019, by deviceMonthly reach of WhatsApp in the Netherlands 2017-2019, by device
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- Which communication platform do you prefer to use for personal communication?Preferred channels for personal communication in the Netherlands 2019, by channel
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- Snapchat and TikTok (musical.ly)
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- Forecast of social media user numbers in the Netherlands 2018-2024
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- Most popular social media platforms amongst 38-57 year olds in the Netherlands 2019
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- Instagram user distribution in the Netherlands 2019, by age group and gender
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- Monthly reach of Instagram in the Netherlands 2017-2019, by device
- Absolute monthly reach of Instagram in the Netherlands 2017-2019, by device
- Most popular Netherlands-based influencers on Instagram 2019
- Most popular Netherlands-based fashion and beauty influencers on Instagram 2019
- Most popular Netherlands-based food influencers on Instagram 2019
- Most popular Netherlands-based travel influencers on Instagram 2019
- Number of Facebook users in the Netherlands 2013-2019
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- Monthly reach of Facebook in the Netherlands 2017-2019, by device
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- Annual Facebook Messenger book app downloads in the Netherlands 2015-2018
- Number of WhatsApp users in the Netherlands 2016-2019
- Monthly users of the most popular apps in the Netherlands 2018
- Annual WhatsApp app downloads in the Netherlands 2015-2018
- Monthly WhatsApp app downloads in the Netherlands 2014-2019
- WhatsApp penetration rate in the Netherlands 2016-2018, by age group
- Monthly reach of WhatsApp in the Netherlands 2017-2019, by device
- Absolute monthly reach of WhatsApp in the Netherlands 2017-2019, by device
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- Number of Twitter users in the Netherlands 2013-2019
- Annual Twitter app downloads in the Netherlands 2015-2018
- Monthly Twitter app downloads in the Netherlands 2014-2019
- Twitter penetration rate in the Netherlands 2017-2018, by age group
- Leading brands on Twitter in the Netherlands 2019
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- Annual Snapchat app downloads in the Netherlands 2015-2018
- Monthly Snapchat app downloads in the Netherlands 2014-2019
- Absolute monthly reach of Snapchat in the Netherlands 2017-2019, by device
- Monthly reach of Snapchat in the Netherlands 2017-2019, by device
- Snapchat penetration rate in the Netherlands 2017-2018, by age group
- Monthly Musical.ly/TikTok downloads in the Netherlands 2017-2019
- Number of LinkedIn users in the Netherlands 2013-2019
- LinkedIn penetration rate in the Netherlands 2017-2018, by age group
- Monthly reach of LinkedIn in the Netherlands 2017-2019, by device
- Absolute monthly reach of LinkedIn in the Netherlands 2017-2019, by device
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- Public opinion on trustworthiness LinkedIn in the Netherlands 2018
- Annual Pinterest app downloads in the Netherlands 2015-2018
- Monthly Pinterest app downloads in the Netherlands 2014-2019
- Pinterest penetration rate in the Netherlands 2015-2018, by age group
- Monthly reach of Pinterest in the Netherlands 2017-2019, by device
- Absolute monthly reach of Pinterest in the Netherlands 2017-2019, by device
- Leading iPad social apps in Apple App Store in the Netherlands 2019, by downloads
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- Leading beer brands on Facebook from Poland 2019
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- Leading car brands on Twitter in Poland 2019
- Leading beauty brands on YouTube channels from Poland 2019
- Leading e-shop brands on Facebook from Poland 2019
- Leading health care brands on Facebook from Poland 2019
- Leading sporting goods retailer brands on Facebook from Poland 2019
- Leading retail food brands on YouTube channels from Poland 2019
- Public opinion on news story sharing on social media in the United Kingdom (UK) 2017
- Arab youth's preferred daily use social media platform 2016
- U.S. social users who considered leaving select social networks 2019
- Credible information on air pollution according to the French 2015
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