Share of shoppers purchasing online in Italy 2021, by device and gender

Published by Statista Research Department, Aug 25, 2022
According to a 2021 survey, 78 of Italian female shoppers purchased via smartphone, outdoing male online shoppers by ten percentage points. In turn, male shoppers orderd through laptop much more than women did (40 percent against 21 percent)

Share of shoppers purchasing online in Italy in 2021, by device and gender

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Release date

March 2022

Region

Italy

Survey time period

June 2 to July 16, 2021

Number of respondents

800-1,556 respondents*

Age group

15-74 years old

Special properties

regular e-shoppers

Supplementary notes

The survey involved 23,394 participants across the following European countries: Czech Republic, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom. * Between 800 and 1,556 participants were interviewed per country. All respondents had purchased physical products from online since January 2021, and received at least one package. To the question: 'What devices do you use to order?'

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