Most important customer service channels for online shops in Sweden 2018

This statistic shows the most important customer service channels for online shops in Sweden in 2018. According to the source, 63 percent of online shoppers want to be able to reach customer service via e-mail. The second most important channel was the telephone, which 40 percent of respondents found important. At three percent, the least important communication channel was a Facebook page.

Through which of these channels do you want to be able to contact an online shop's customer service?

Share of respondents
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Release date

February 2018



Survey time period

January 2018

Number of respondents

1,200 respondents

Age group

16-79 years

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "Anser du det vara mycket viktigt att kunna kontakta en webbutik via ..."

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