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Distribution of Facebook advertising campaign objectives worldwide as of March 2018
Share of Facebook advertising campaign objectives worldwide 2018
This statistic presents the distribution of Facebook advertising campaign objectives worldwide as of March 2018. According to the findings, the majority of Facebook advertising campaigns aimed at post engagement, followed by traffic, which accounted for 13.02 percent of campaigns.
Distribution of Facebook advertising campaign objectives worldwide as of March 2018
Share of campaigns
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Sources

Release date

March 2018

Region

Worldwide

Survey time period

March 2018

Special properties

data based on 148,187 campaigns run by 1,132 advertising accounts

Supplementary notes

All data was converted by the source into U.S. dollars (USD) to make the costs and investments comparable among the various countries.

Share of Facebook advertising campaign objectives worldwide 2018
This statistic presents the distribution of Facebook advertising campaign objectives worldwide as of March 2018. According to the findings, the majority of Facebook advertising campaigns aimed at post engagement, followed by traffic, which accounted for 13.02 percent of campaigns.
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