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Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
Leading marketing technology features used by U.S. B2B marketers 2017
This statistic presents the leading marketing technology features used by B2B marketing professionals in the United States as of October 2017. According to the findings, 73 percent of surveyed marketers reported using campaign analytics within their company's marketing strategies.
Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
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Sources

Release date

November 2017

Region

United States

Survey time period

September and October 2017

Number of respondents

164 respondents

Special properties

among B2B marketers and their agencies

Supplementary notes

Question: "Which of the following mar tech features does your company currently use?"

Leading marketing technology features used by U.S. B2B marketers 2017
This statistic presents the leading marketing technology features used by B2B marketing professionals in the United States as of October 2017. According to the findings, 73 percent of surveyed marketers reported using campaign analytics within their company's marketing strategies.
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