Consumer trust in pet food product information U.S. 2018

This statistic shows the results of a 2018 survey in which U.S. consumers were asked if they trusted the pet food product information released by various types of pet food manufacturers. According to the report, 66 percent of respondents neither agreed nor disagreed with the statement when it came to smaller companies and mass-market leaders.

Consumer opinion about the trustworthiness of pet food product information in the United States in 2018, by manufacturer type

Characteristic	Smaller/regional companies	Natural/organic companies	Mass-market leaders
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Release date

March 2018

More information

Region

United States

Survey time period

2018

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding. The source provides no information about the number or the age of participants nor the method of survey.

For "smaller/regional companies" survey specified "such as regional or family-owned companies."
For "natural/organic companies" survey specified "that only make natural and organic products."
For "mass-market leaders" survey specified "larger, general-market food companies with the leading brands in retailers such as supermarkets or supercenters."

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