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Leading Facebook usage reasons in the United States 2018
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Leading Facebook usage reasons in the United States 2018
Which, if any, of the following reasons best describe what you use Facebook for?
by J. Clement,
last edited
Nov 5, 2018
This statistic presents the leading reasons for Facebook users in the United States to access the social network. During the April 2018 survey period, 51 percent of respondents stated that one of their reasons for using Facebook was to keep in contact with friends. Additionally, 45 percent of respondents reported to using Facebook as a way to keep in contact with family.
Which, if any, of the following reasons best describe what you use Facebook for?
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by J. Clement,
last edited
Nov 5, 2018
This statistic presents the leading reasons for Facebook users in the United States to access the social network. During the April 2018 survey period, 51 percent of respondents stated that one of their reasons for using Facebook was to keep in contact with friends. Additionally, 45 percent of respondents reported to using Facebook as a way to keep in contact with family.
- Show sources information
- Show publisher information
- Release date
- April 2018
- Region
- United States
- Survey time period
- April 8 to April 10, 2018
- Number of respondents
- 1,500 respondents
- Age group
- 18 years and older
- Special properties
- U.S. adult population; asked of those who access Facebook
- Method of interview
- Online interview
- Supplementary notes
- Question: "Which, if any, of the following reasons best describe what you use Facebook for? Please select all that apply."
Source
- Show sources information
- Show publisher information
- Release date
- April 2018
More information
- Region
- United States
- Survey time period
- April 8 to April 10, 2018
- Number of respondents
- 1,500 respondents
- Age group
- 18 years and older
- Special properties
- U.S. adult population; asked of those who access Facebook
- Method of interview
- Online interview
- Supplementary notes
- Question: "Which, if any, of the following reasons best describe what you use Facebook for? Please select all that apply."
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Most popular social media apps in the U.S. 2019, by audience
+Social Media & User-Generated Content
U.S. market share of leading social media websites 2019
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Statistics on "Facebook usage in the United States"
- Overview
The most important statistics
- Number of monthly active Facebook users worldwide as of 3rd quarter 2019 (in millions)Facebook: number of monthly active users worldwide 2008-2019
- Number of monthly active Facebook users in the United States and Canada as of 3rd quarter 2019 (in millions)Facebook: number of monthly active users in North America 2010-2019
- Facebook's global revenue as of 3rd quarter 2019 (in million U.S. dollars)Facebook: worldwide quarterly revenue 2011-2019
- Facebook's revenue in the United States and Canada from 1st quarter 2010 to 3rd quarter 2019, by segment (in million U.S. dollars)Facebook: quarterly revenue in the U.S. and Canada 2010-2019, by segment
- Facebook's average revenue per user as of 4th quarter 2018, by region (in U.S. dollars)Facebook: average revenue per user 2011-2018, by region
- Countries with the highest Facebook audience reach as of October 2019Countries with biggest Facebook reach 2019
- Leading countries based on number of Facebook users as of October 2019 (in millions)Countries with the most Facebook users 2019
- Facebook's federal lobbying expenses from 1st quarter 2011 to 3rd quarter 2019 (in million U.S. dollars)Facebook: quarterly federal lobbying expenses 2011-2019
- Benchmark
The most important statistics
- U.S. customer satisfaction with social media in 2019 (index score)ACSI - U.S. customer satisfaction with social media 2019
- Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Most popular multi-platform web properties in the United States in October 2019, based on number of unique visitors (in millions)Most visited multi-platform U.S. web properties 2019
- Leading social media websites in the United States in August 2019, based on share of visitsU.S. market share of leading social media websites 2019
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019Favorite social networks of U.S. teens 2012-2019
- Mobile audience reach of leading smartphone apps in the United States as of August 2019Reach of most popular U.S. smartphone apps 2019
- Leading mobile app publishers in the United States as of September 2019, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2019
- Leading digital publishers in the United States as of September 2019, based on audience size (in millions)Top digital publishers in the U.S. 2019, by audience
- User demographics
The most important statistics
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Frequency of Facebook use in the United States as of 3rd quarter 2019Facebook usage frequency in the United States 2019
- Distribution of Facebook users in the United States as of August 2019, by genderFacebook user share in the United States 2019, by gender
- Distribution of Facebook users in the United States as of August 2019, by age group and genderFacebook user share in the United States 2019, by age and gender
- Percentage of U.S. adults who use Facebook as of February 2019, by genderFacebook usage reach in the United States 2019, by gender
- Percentage of U.S. adults who use Facebook as of February 2019, by age groupFacebook usage reach in the United States 2019, by age group
- Percentage of U.S. adults who use Facebook as of February 2019, by educational backgroundFacebook usage reach in the United States 2019, by education
- Usage
The most important statistics
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- Frequency of use of selected social media networks for news among college students in the United States as of April 2018U.S. students using social media for news 2018
- Penetration of news usage among social network users in the United States as of August 2018, by platformNews usage among social network users in the U.S. 2018, by platform
- Leading Facebook usage reasons according to users in the United States as of 3rd quarter 2019U.S. Facebook usage reasons 2019
- Which, if any, of the following reasons best describe what you use Facebook for?Leading Facebook usage reasons in the United States 2018
- If you had to guess, about how many of your friends and family have Facebook profiles?U.S. estimate how many friends and family have a Facebook account 2018
- Online environments where cyber bullying victims in the United States have been harassed as of December 2018U.S. cyber bullying environments 2018
- Attitudes toward the regulation of digital platforms according to internet users in the United States as of March 2018Attitudes towards digital platform regulation according to U.S. internet users 2018
- Data privacy
The most important statistics
- Number of user data requests issued to Facebook from federal agencies and governments during 1st half 2019, by country Facebook: user data requests from federal agencies & governments H1 2019, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 1st half 2019Facebook user data requests by U.S. federal authorities 2013-2019
- Share of internet users in the United States who do not trust that social networks will protect their data and information as of May 2018, by age groupU.S. online user trust in social network data protection 2018
- Satisfaction of social media users in the United States with social platform privacy and the amount of ads from 2015 to 2018U.S. social media user satisfaction of platform privacy & amount of ads 2018
- How much have you heard in the news recently about data obtained from Facebook by a firm called Cambridge Analytica?U.S. awareness about Facebook data scandal regarding Cambridge Analytica 2018
- In the past, do you think Facebook has or has not done enough to safeguard the personal data of people with Facebook profiles?U.S. view on past safekeeping of user data by Facebook 2018
- Moving forward, do you think Facebook will or will not do enough to safeguard the personal data of people with Facebook profiles?U.S. view on Facebook's future performance in safeguarding personal data 2018
- Have you ever considered deleting your Facebook profile?U.S. Facebook users who have considered deleting their profile 2018
- Marketing and advertising
The most important statistics
- Social network advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)Social network ad spend in the U.S. 2016-2020
- Average social media advertising spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2017-2023
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018Most influential digital channels on purchasing decisions in the U.S. 2018
- Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age groupSocial media influence on U.S. shopping and spending 2017, by age
- Year-on-year referral traffic growth of leading social networks in the United States as of 3rd quarter 2019Year-on-year site visit growth via U.S. social networks 2019
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platformU.S. companies using social media marketing 2015-2019, by platform
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- Frequency in social media usage in Italy 2017, by platform
- Weekly number of users of social media and streaming platforms in Finland 2016-2017
- Social media usage of Finnish travelers 2017
- Main advantages of using social media networks in Italy 2015
- Devices used to access social media sites in Poland 2016
- Reasons to create a profile on social media in Italy 2015
- Survey on usage of selected social media platforms in Norway 2017, by age
- Frequency of social media use in Germany in 2015, by gender
- Most popular social media in Italy 2018, by share of users
- Social media usage of Norwegian travelers 2017
- Time of day social media is used in New South Wales, Australia 2018
- My.Mail.ru users in Russia 2018, by age
- Social media usage in Poland 2016
- Poland: SMEs management gender 2018
- Perceptions on the importance of EU citizens common objectives in France in 2016
- Progress of Russia according to citizens 2000-2019
- Sweden: SME current challenges 2016-2018
- Share of Canadians with positive opinion of US 2002-2015
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