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Share of adults who indicated high trust in potential influencers in Canada in 2019, by type of influencer
Most trusted types of influencers in Canada 2019
The findings of a 2019 survey conducted among Canadians show that 73 percent of respondents said that when it came to their opinion and/or actions, they trusted friends and/or family members a lot, compared to 15 percent who said the same about celebrities.
Share of adults who indicated high trust in potential influencers in Canada in 2019, by type of influencer
Share of respondents
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Source

Release date

April 2019

Region

Canada

Survey time period

2019*

Number of respondents

1,543 respondents

Method of interview

Online survey

Supplementary notes

*The source did not provide information on the exact survey date.
Question: "Rate your level of trust for the following potential ‘influencers’ based on how much they may influence you, your opinion and / or actions using a seven point scale, where ‘1’ is trust very little and ‘7’ is trust a lot. . Select one response for each."

Most trusted types of influencers in Canada 2019
The findings of a 2019 survey conducted among Canadians show that 73 percent of respondents said that when it came to their opinion and/or actions, they trusted friends and/or family members a lot, compared to 15 percent who said the same about celebrities.
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