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Perspectives on factors that increase trust in influencer content in Canada as of February 2018
Leading factors increasing trust in influencer content in Canada 2018
This statistic shows Canadian perspectives on factors that increase trust in influencer content as of February 2018. The findings show that 65 percent of respondents said that they are more likely to trust an influencer and their content if they are considered an expert in their field.
Perspectives on factors that increase trust in influencer content in Canada as of February 2018
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Source

Release date

April 2018

Region

Canada

Survey time period

January 18 to February 5, 2018

Number of respondents

1,560 respondents

Method of interview

Online survey

Supplementary notes

Question: "Which of the following variables might increase your likelihood to trust an influencer and their blog or content?"

Leading factors increasing trust in influencer content in Canada 2018
This statistic shows Canadian perspectives on factors that increase trust in influencer content as of February 2018. The findings show that 65 percent of respondents said that they are more likely to trust an influencer and their content if they are considered an expert in their field.
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