Did you use Amazon Prime for your holiday shopping?
North American online shoppers who used Amazon Prime for holiday shopping 2018
This statistic presents the share of North American shoppers who used Amazon Prime for their holiday shopping as of January 2018. According to the findings, 60 percent of the surveyed respondents reported to have used Amazon Prime for their online holiday purchases, while 40 percent did not do so.
Did you use Amazon Prime for your holiday shopping?
Share of respondents
Yes60%
No40%
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Source

Release date

February 2018

Region

North America

Survey time period

January 1 to January 16, 2018

Number of respondents

1,743 respondents

Age group

18 years and older

Supplementary notes

Question: "Did you use Amazon Prime for your holiday shopping?"

North American online shoppers who used Amazon Prime for holiday shopping 2018
This statistic presents the share of North American shoppers who used Amazon Prime for their holiday shopping as of January 2018. According to the findings, 60 percent of the surveyed respondents reported to have used Amazon Prime for their online holiday purchases, while 40 percent did not do so.
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Statistics on "Amazon Prime"
  • Amazon Prime
  • Product reach
  • Usage
  • Shopping behavior
  • Amazon Prime Day
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