U.S. online shoppers who have purchased an online subscription 2017, by type

Share of online shoppers in the United States who have purchased an online subscription services as of November 2017, by subscription type

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Release date

February 2018

Region

United States

Survey time period

November 8 to November 12, 2017

Number of respondents

4,057 respondents

Age group

18 years and older

Special properties

online shoppers

Method of interview

Online survey

Supplementary notes

Question: "Which of the following have you purchased or subscribed to in the past 12 months?"
Subscription-box services that delivers product regularly (e.g. Blue Apron, Dollar Shave Club, Ipsy, Stitch Fix).
Subscription-based media (e.g. ClassPass, Hulu, Netflix, Spotify).
Figures may not sum up to 100 percent, due to rounding.

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