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Share of Canadians who trust ads from selected industries 2018

Perception of trustworthiness of advertising from selected industries according to consumers in Canada in 2018

by A. Guttmann, last edited Oct 8, 2019
Share of Canadians who trust ads from selected industries 2018 The statistic shows the perception of trustworthiness of advertising from selected industries according to consumers in Canada in 2018. The findings show that 75 percent of responding Canadians said that they felt very or somewhat comfortable with the levels of truth and accuracy in the advertising they read, saw or heard from retail stores, whereas just 34 percent said the same about digital social media platforms and search sites.
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Perception of trustworthiness of advertising from selected industries according to consumers in Canada in 2018

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