Share of Canadians who trust ads from selected industries 2018

The statistic shows the perception of trustworthiness of advertising from selected industries according to consumers in Canada in 2018. The findings show that 75 percent of responding Canadians said that they felt very or somewhat comfortable with the levels of truth and accuracy in the advertising they read, saw or heard from retail stores, whereas just 34 percent said the same about digital social media platforms and search sites.

Perception of trustworthiness of advertising from selected industries according to consumers in Canada in 2018

Share of respondents
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Sources

Release date

May 2018

Region

Canada

Survey time period

2018

Number of respondents

1,581 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source did not provide an exact date of survey.
Question: Thinking about different kinds of products and services that are advertised, how comfortable are you with the levels of truth and accuracy in the advertising you read, see or hear for each of the following categories? Very/somewhat uncomfortable

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Statistics on "Advertising in Canada"

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