UK holiday survey: booking accommodation direct through hotel website 2007-2017

Share of holidaymakers planning to book accommodation directly with hotelier from 2007 to 2017

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Source

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Release date

June 2017

Region

United Kingdom

Survey time period

2007, 2012 and 2017

Number of respondents

2010*

Special properties

UK adults who will holiday in the UK

Supplementary notes

* 2017 respondent count. Number of survey respondents not provided for 2007 and 2012. The source also adds that the data was further supplemented by a UK representative survey of 2008 UK adults to provide a perspective on the wider hospitality industry - fieldwork conducted June 9-12, 2017.

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