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Share of time spent viewing ad-supported content in the U.S. 2002-2017
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Share of time spent viewing ad-supported content in the U.S. 2002-2017
Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017
by A. Guttmann,
last edited
Jun 8, 2018
This statistic presents the share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017. According to the findings, in 2002 around 89 percent of content viewing time was ad-supported. In 2017 this rate dropped slightly to 86 percent.
Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017
| Ad supported | Non-ad supported | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Ad supported | Non-ad supported | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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by A. Guttmann,
last edited
Jun 8, 2018
This statistic presents the share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017. According to the findings, in 2002 around 89 percent of content viewing time was ad-supported. In 2017 this rate dropped slightly to 86 percent.
- Show sources information
- Show publisher information
- Release date
- March 2018
- Region
- United States
- Survey time period
- 2002 to 2017
- Age group
- 18 years and older
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- United States
- Survey time period
- 2002 to 2017
- Age group
- 18 years and older
Other statistics on the topic
Ad blocking
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Statistics on "Ad blocking"
- Overview
The most important statistics
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)Global internet advertising revenue 2015-2020
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Adblocking penetration rate worldwide in 2016, by regionAdblocking: penetration rate worldwide 2016, by country
- Adblocking penetration rate in North America in 2016, by countryAdblocking: penetration rate in North America 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017Leading adblockers used in the U.S. 2017
- Share of websites using ad blocker detection worldwide as of August 2017Share of websites using ad blocker detection worldwide 2017
- Monetary impact
The most important statistics
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)Ad blocking cost worldwide 2013-2016
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses worldwide 2016-2017
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses in the U.S. 2016-2017
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)Ad blocking cost in the U.S. 2016-2020
- Mobile adblocking
The most important statistics
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region Mobile ad-blocking usage worldwide Q3 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)Number of mobile adblocking browser users 2016, by country
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016Mobile ad blocking rates 2016, by country
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)Number of mobile adblocking browser users worldwide 2016
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usageSmartphone owners in the U.S. 2016, by ad blocker usage
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?Interest in mobile ad blocking worldwide 2016, by age
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018Leading iOS ad blockers used in the U.S. 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018Leading Android ad blockers used in the U.S. 2018
- User metrics
The most important statistics
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)Adblocking: global desktop user number 2010-2016
- Share of ad blocker users worldwide in September 2016, by ageAd blocker users worldwide 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2021Ad blocking penetration in the U.S. 2014-2021
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)Number of ad blocking users in the U.S. 2014-2017
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age groupAdblocking penetration rate in the U.S. Q2 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by genderAdblocking penetration rate in the U.S. Q2 2018, by gender
- User behavior
The most important statistics
- Awareness of ad blocking in the United States as of the 2nd quarter 2018Awareness of ad blocking in the U.S. 2018
- Number of ad blockers used according to adults in the United States as of September 2017Number of ad blockers used per person in the U.S. 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017Types of ads blocked by smartphone adblockers in the U.S. 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017Types of ads blocked by PC adblockers in the U.S. 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017Types of ads blocked by tablet adblockers in the U.S. 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017Share of paying adblock users in the U.S. 2017
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- U.S. Millennial internet users' response to YouTube ads 2016
- Reasons for not paying attention to online ads among Mexican Millennials 2016
- Peru: leading streets in Lima 2017, by OOH ads
- Consumer more likely to engage with tailored ads in the U.S. 2018
- Exposure of children to alcohol advertising in Australia 2018
- Frequency of reading flyers in the Netherlands 2017
- E-commerce market revenue vs. ad blocking losses in the U.S. 2017
- Share of Millennials who skip ads watching recorded TV in the U.S. 2013
- E-commerce market revenue vs. ad blocking losses worldwide 2017
- Desktop Google Chrome users blocking ads worldwide in Q4 2016, by region
- Canada flyer format preferred by multi-format users 2016
- Canada: consumer preferrence of online video access model 2014, by age
- Preference for ad-supported websites and apps in the United Kingdom (UK) 2014
- Opinion on personal data being shared by websites in Belgium in 2016, by region
- Willingness to see advertisements in exchange for free news in Ireland 2016
- Share of U.S. adults who prefer brands without political ads 2019
Statistics on "Ad blocking - Overview"
- Global internet advertising revenue 2015-2020
- Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Internet user attitudes to online ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the U.S. 2018
- Adblocking: penetration rate worldwide 2016, by country
- Adblocking: penetration rate in North America 2016, by country
- Leading adblockers used in the U.S. 2017
- Share of websites using ad blocker detection worldwide 2017
- Marketers concerned about rising ad blocking usage worldwide 2016-2017
Statistics on "Ad blocking - Monetary impact"
Statistics on "Ad blocking - Mobile adblocking"
- Mobile ad-blocking usage worldwide Q3 2017, by region
- Number of mobile adblocking browser users 2016, by country
- Mobile ad blocking rates 2016, by country
- Number of mobile adblocking browser users worldwide 2016
- Smartphone owners in the U.S. 2016, by ad blocker usage
- Interest in mobile ad blocking worldwide 2016, by age
- Leading iOS ad blockers used in the U.S. 2018
- Leading Android ad blockers used in the U.S. 2018
Statistics on "Ad blocking - User metrics"
- Adblocking: global desktop user number 2010-2016
- Ad blocker users worldwide 2016, by age
- Ad blocking penetration in the U.S. 2014-2021
- Number of ad blocking users in the U.S. 2014-2017
- Adblocking penetration rate in the U.S. Q2 2018, by age group
- Adblocking penetration rate in the U.S. Q2 2018, by gender
Statistics on "Ad blocking - User behavior"
- Awareness of ad blocking in the U.S. 2018
- Number of ad blockers used per person in the U.S. 2017
- Leading ad avoidance measures used by U.S. adults in 2017
- Ad blocking reasons in the U.S. in 2017
- Types of ads blocked by smartphone adblockers in the U.S. 2017
- Types of ads blocked by PC adblockers in the U.S. 2017
- Types of ads blocked by tablet adblockers in the U.S. 2017
- Share of paying adblock users in the U.S. 2017
- U.S. consumers who disable adblockers to view content in 2017
Further related statistics
- Canada reasons for consulting flyers 2016
- Share of adblock users whitliesting ads in the U.S. 2017
- U.S. Millennial internet users' response to YouTube ads 2016
- Reasons for not paying attention to online ads among Mexican Millennials 2016
- Peru: leading streets in Lima 2017, by OOH ads
- Consumer more likely to engage with tailored ads in the U.S. 2018
- Exposure of children to alcohol advertising in Australia 2018
- Frequency of reading flyers in the Netherlands 2017
- E-commerce market revenue vs. ad blocking losses in the U.S. 2017
- Share of Millennials who skip ads watching recorded TV in the U.S. 2013
- E-commerce market revenue vs. ad blocking losses worldwide 2017
- Desktop Google Chrome users blocking ads worldwide in Q4 2016, by region
- Canada flyer format preferred by multi-format users 2016
- Canada: consumer preferrence of online video access model 2014, by age
- Preference for ad-supported websites and apps in the United Kingdom (UK) 2014
- Opinion on personal data being shared by websites in Belgium in 2016, by region
- Willingness to see advertisements in exchange for free news in Ireland 2016
- Share of U.S. adults who prefer brands without political ads 2019
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