This statistic presents the share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017. According to the findings, in 2002 around 89 percent of content viewing time was ad-supported. In 2017 this rate dropped slightly to 86 percent.
Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017
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Statistics
Nielsen. (March 14, 2018). Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017 [Graph]. In Statista. Retrieved March 19, 2024, from https://www.statista.com/statistics/867148/time-spent-viewing-ad-supported-to-non-ad-supported-content/
Nielsen. "Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017." Chart. March 14, 2018. Statista. Accessed March 19, 2024. https://www.statista.com/statistics/867148/time-spent-viewing-ad-supported-to-non-ad-supported-content/
Nielsen. (2018). Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017. Statista. Statista Inc.. Accessed: March 19, 2024. https://www.statista.com/statistics/867148/time-spent-viewing-ad-supported-to-non-ad-supported-content/
Nielsen. "Share of Time Spent Viewing Ad-supported Vs. Non-ad Supported Content in The United States from 2002 to 2017." Statista, Statista Inc., 14 Mar 2018, https://www.statista.com/statistics/867148/time-spent-viewing-ad-supported-to-non-ad-supported-content/
Nielsen, Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017 Statista, https://www.statista.com/statistics/867148/time-spent-viewing-ad-supported-to-non-ad-supported-content/ (last visited March 19, 2024)
Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017 [Graph], Nielsen, March 14, 2018. [Online]. Available: https://www.statista.com/statistics/867148/time-spent-viewing-ad-supported-to-non-ad-supported-content/