Influence of friends on consumer behavior of children in the Netherlands 2018

How often does it happen that you want to have something because your friends also have it?*

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Source

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Release date

March 2018

Region

Netherlands

Survey time period

February 1, 2018 to February 12, 2018

Number of respondents

1,073 respondents

Age group

8-11 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* This question was phrased by the source as follows: "Hoe vaak komt het voor dat je iets wilt hebben omdat je vrienden/vriendinnen het ook hebben?" (English: "How often does it happen that you want to have something because your friends also have it?")
The results have been weighted to represent households with children aged 8-11 years.

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