Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Features seen as most important when choosing a marketing automation vendor U.S. 2018

Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017

by A. Guttmann, last edited Oct 2, 2018
Features seen as most important when choosing a marketing automation vendor U.S. 2018 This statistic presents the features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017. The survey results show, that 59 percent of respondents thought that actionable analytics and reporting was the most important feature in choosing a marketing automation vendor.
Show more

Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Marketing technology implementation
Marketing technology implementation

All Information
in one Presentation

Marketing technology implementation

Everything On "Marketing technology implementation" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "B2B marketing "
  • Industry overview
  • Marketing strategies
The most important statistics
  • Marketing effectiveness
  • Content marketing
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: You might find this interesting as well
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.