- Media & Advertising›
- Advertising & Marketing ›
Twitter median CPM worldwide Q1 2017- Q3 2019
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Twitter median CPM worldwide Q1 2017- Q3 2019
Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 3rd quarter 2019 (in U.S. dollars)
by A. Guttmann,
last edited
Nov 1, 2019
This statistic presents the median Twitter advertising cost-per-mille (CPM) worldwide from the first quarter of 2017 to the third quarter of 2019. In the third quarter of 2019, Twitter's CPM reached 6.54 U.S. dollars, up from 6.18 dollars in the corresponding quarter of 2018.
Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 3rd quarter 2019 (in U.S. dollars)
| Median CPM in U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Median CPM in U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Nov 1, 2019
This statistic presents the median Twitter advertising cost-per-mille (CPM) worldwide from the first quarter of 2017 to the third quarter of 2019. In the third quarter of 2019, Twitter's CPM reached 6.54 U.S. dollars, up from 6.18 dollars in the corresponding quarter of 2018.
- Show sources information
- Show publisher information
- Release date
- October 2019
- Region
- Worldwide
- Survey time period
- Q1 2017 to Q3 2019
- Supplementary notes
- Figures for periods prior to Q3 2018 come from previous reporting.
Source
- Show sources information
- Show publisher information
- Release date
- October 2019
More information
- Region
- Worldwide
- Survey time period
- Q1 2017 to Q3 2019
- Supplementary notes
- Figures for periods prior to Q3 2018 come from previous reporting.
Other statistics on the topic
Online advertising metrics
Social Media & User-Generated Content
Global social networks ranked by number of users 2019
Social Media & User-Generated Content
Countries with the most Twitter users 2019
Social Media & User-Generated Content
Twitter usage reach in the United States 2019, by age group
Search Engines & SEO
Market capitalization of the largest U.S. internet companies 2019
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Online advertising metrics
- 74 page/s
- English
- pptx
- Detailed references
Everything On "Online advertising metrics" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Twitter marketing"
- Overview
The most important statistics
- Leading digital publishers in the United States as of September 2019, based on audience size (in millions)Top digital publishers in the U.S. 2019, by audience
- Leading digital publishers in the United States as of September 2019, based on reachTop digital publishers in the U.S. 2019, by user reach
- Market capitalization of the largest U.S. internet companies as of September 2019 (in billion U.S. dollars)Market capitalization of the largest U.S. internet companies 2019
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)Twitter: annual revenue 2010-2018, by segment
- Most important social media platforms for marketers worldwide as of January 2019Most important social media platforms for marketers worldwide 2019
- Organic vs. paid social media used by B2B marketers in North America as of July 2019Organic vs. paid social media used by B2B marketers in North America 2019
- Leading social media networks used by small businesses to advertise in the United States in 2019Leading social media used by small businesses for advertising in the U.S. 2019
- Audience
The most important statistics
- Most popular social networks worldwide as of October 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Distribution of Twitter users worldwide from 2012 to 2018, by regionTwitter: regional user distribution 2012-2018
- Leading countries based on number of Twitter users as of October 2019 (in millions)Countries with the most Twitter users 2019
- Distribution of Twitter users worldwide as of October 2019, by genderTwitter: distribution of global audiences 2019, by gender
- Percentage of U.S. adults who use Twitter as of February 2019, by age groupTwitter usage reach in the United States 2019, by age group
- Marketing use
The most important statistics
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019, by target group
- Average number of daily brand posts on Twitter from 2017 to 2018Average daily Twitter brand posts 2017-2018
- Average number of daily brand posts on Twitter as of July 2018, by verticalAverage daily Twitter brand posts 2018, by vertical
- Average number of daily brand replies on Twitter as of July 2018, by verticalAverage daily Twitter brand replies 2018, by vertical
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2019Future use of social media among marketers worldwide by platform 2019
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by timeslotU.S. ad-supported TV share of voice on Twitter 2018, by timeslot
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by genreU.S. ad-supported TV share of voice on Twitter 2018, by genre
- Effectiveness
The most important statistics
- Number of monetizable daily active Twitter users (mDAU) worldwide from 1st quarter 2017 to 3rd quarter 2019 (in millions)Twitter: number of monetizable daily active users worldwide 2017-2019
- Number of monetizable daily active Twitter users (mDAU) in the United States from 1st quarter 2017 to 3rd quarter 2019 (in millions)Twitter: number of monetizable daily active U.S. users 2017-2019
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 3rd quarter 2019Twitter median CTR worldwide Q1 2017- Q3 2019
- Year-on-year referral traffic growth of leading social networks in the United States as of 3rd quarter 2019Year-on-year site visit growth via U.S. social networks 2019
- Average number of daily brand retweets on Twitter as of July 2018, by verticalAverage daily Twitter brand retweets 2018, by vertical
- Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019Most influential communication platforms according to global PR professionals 2019
- Preferred channels to find and consume content according to B2B marketing professionals worldwide as of December 2018Preferred channels to find and consume content by B2B marketers worldwide 2018
- Advertising
The most important statistics
- Net digital advertising revenue of selected online companies in the United States from 2016 to 2019 (in billion U.S. dollars)U.S. net digital ad revenue 2016-2019, by company
- Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in billion U.S. dollars)Twitter: global mobile internet advertising revenue 2014-2018
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
- Social networking ad revenue market share of Twitter in the United States from 2015 to 2018U.S. Twitter social network advertising revenue share 2015-2018
- Mobile advertising revenue of Twitter in the United States from 2015 to 2018 (in million U.S. dollars)U.S. Twitter mobile advertising revenue 2015-2018
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 3rd quarter 2019Twitter ad engagement change Q3 2014 - Q3 2019
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 3rd quarter 2019 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q3 2019
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPC worldwide Q1 2017- Q1 2018
- Leader rankings
The most important statistics
- Leading brands on Twitter as of June 2018, by followers (in millions)Most-followed brands on Twitter 2018
- Distribution of Twitter mentions of leading brands as of March 2019, by typeGlobal Twitter mentions of leading brands 2019, by type
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)Most-followed retailers and consumer merchandise brands on Twitter 2018
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)Most-followed beauty brands on Twitter 2018
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
- Leading luxury brands with the most followers on Twitter as of May 2019 (in millions)Twitter: number of followers of popular luxury brands 2019
- Most pictured brands on Twitter worldwide between September 2018 to February 2019Most visible brands on Twitter worldwide 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: You might find this interesting as well
Statistics
- Brazil: ad spend of the federal government on Twitter 2013-2016
- Twitter ad relevance according to U.S. users 2015
- Twitter ad visibility according to U.S. Twitter users 2015
- Leading Twitter ad formats in the U.S. 2013-2014
- Social ad revenue worldwide 2016, by company
- Selected social networks media ad spend in the U.S. 2016
- Interaction with brands on Twitter in the United Kingdom (UK) 2014
- Latin America: Facebook advertising CPM 2018, by country
- Leading CPG display ad categories in Canada in 2014, by share of ad impressions
- Brazil: ad spend of the federal government on Spotify 2014-2016
- UK: share of net revenues generated from digital advertising, by company 2018-2021
- Leading display ad publishers in Canada in 2014, by share of ad impressions
- Facebook CPL in higher education advertising in the U.S. in 2018, by program
- U.S. LinkedIn social network advertising revenue share 2015-2018
- Advertising value index in Russia 2015-2019, by type
- Penetration of media platforms among advertising brands in Spain in Q2 2015
- Views on employer use of social media targeting male candidates U.S. 2019, ethnicity
- Completion rate of online ad videos in European countries 2017
- Revenue share of AeroGrow International worldwide 2015-2019, by product
Statistics on "Twitter marketing - Overview"
- Top digital publishers in the U.S. 2019, by audience
- Top digital publishers in the U.S. 2019, by user reach
- Market capitalization of the largest U.S. internet companies 2019
- Twitter: annual revenue 2010-2018, by segment
- Most important social media platforms for marketers worldwide 2019
- Organic vs. paid social media used by B2B marketers in North America 2019
- Leading social media used by small businesses for advertising in the U.S. 2019
Statistics on "Twitter marketing - Audience"
- Global social networks ranked by number of users 2019
- Twitter: number of worldwide users 2014-2020
- Twitter: regional user distribution 2012-2018
- Countries with the most Twitter users 2019
- Twitter: distribution of global audiences 2019, by gender
- Twitter usage reach in the United States 2019, by age group
Statistics on "Twitter marketing - Marketing use"
- Social media platforms used by marketers worldwide 2019, by target group
- Average daily Twitter brand posts 2017-2018
- Average daily Twitter brand posts 2018, by vertical
- Average daily Twitter brand replies 2018, by vertical
- Future use of social media among marketers worldwide by platform 2019
- U.S. ad-supported TV share of voice on Twitter 2018, by timeslot
- U.S. ad-supported TV share of voice on Twitter 2018, by genre
Statistics on "Twitter marketing - Effectiveness"
- Twitter: number of monetizable daily active users worldwide 2017-2019
- Twitter: number of monetizable daily active U.S. users 2017-2019
- Twitter median CTR worldwide Q1 2017- Q3 2019
- Year-on-year site visit growth via U.S. social networks 2019
- Average daily Twitter brand retweets 2018, by vertical
- Most influential communication platforms according to global PR professionals 2019
- Preferred channels to find and consume content by B2B marketers worldwide 2018
Statistics on "Twitter marketing - Advertising "
- U.S. net digital ad revenue 2016-2019, by company
- Twitter: global mobile internet advertising revenue 2014-2018
- U.S. mobile ad revenue share 2016-2019, by company
- U.S. Twitter social network advertising revenue share 2015-2018
- U.S. Twitter mobile advertising revenue 2015-2018
- Twitter ad engagement change Q3 2014 - Q3 2019
- Twitter median CPM worldwide Q1 2017- Q3 2019
- Twitter median CPC worldwide Q1 2017- Q1 2018
Statistics on "Twitter marketing - Leader rankings"
- Most-followed brands on Twitter 2018
- Global Twitter mentions of leading brands 2019, by type
- Leading U.S. brands on Twitter 2018, by user engagement
- Most-followed retailers and consumer merchandise brands on Twitter 2018
- Most-followed beauty brands on Twitter 2018
- Most-followed apparel brands on Twitter 2018
- Twitter: number of followers of popular luxury brands 2019
- Most visible brands on Twitter worldwide 2018
Further related statistics
- Brazil: ad spend of the federal government on Twitter 2013-2016
- Twitter ad relevance according to U.S. users 2015
- Twitter ad visibility according to U.S. Twitter users 2015
- Leading Twitter ad formats in the U.S. 2013-2014
- Social ad revenue worldwide 2016, by company
- Selected social networks media ad spend in the U.S. 2016
- Interaction with brands on Twitter in the United Kingdom (UK) 2014
- Latin America: Facebook advertising CPM 2018, by country
- Leading CPG display ad categories in Canada in 2014, by share of ad impressions
- Brazil: ad spend of the federal government on Spotify 2014-2016
- UK: share of net revenues generated from digital advertising, by company 2018-2021
- Leading display ad publishers in Canada in 2014, by share of ad impressions
- Facebook CPL in higher education advertising in the U.S. in 2018, by program
- U.S. LinkedIn social network advertising revenue share 2015-2018
- Advertising value index in Russia 2015-2019, by type
- Penetration of media platforms among advertising brands in Spain in Q2 2015
- Views on employer use of social media targeting male candidates U.S. 2019, ethnicity
- Completion rate of online ad videos in European countries 2017
- Revenue share of AeroGrow International worldwide 2015-2019, by product
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Yes, save as favorite!
...and make my research life easier.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.