Italy: shares of daily video advertising time 2016, by platform
This statistic shows the shares of daily time spent in watching video advertising in Italy as of March 2016, by platform. According to results, users aged between 15 and 34 years spent on average 2.1 percent of their daily video advertising time on You Tube, while the average time share on this platform for users of any age was 1.2 percent. Overall, live television accounted for most of the time out of the overall time that users spent in watching video adverts.