Search ads CTR worldwide Q2 2018 - Q3 2019

The timeline presents the search advertising clickthrough rate (CTR) worldwide from the second quarter of 2018 to the third quarter of 2019. According to the source, search ads had a CTR of 2.5 percent in the third quarter of 2019, a decrease of 0.2 percent from the corresponding period in 2018.

Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 3rd quarter 2019

Clickthrough rate
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Source

Release date

October 2019

Region

Worldwide

Survey time period

Q2 2018 to Q3 2019

Special properties

based on data measured on the Kenshoo platform; broader industry metrics may vary

Supplementary notes

The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.

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Statistics on "Online advertising metrics"

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