Global search ads CPC 2022

Regarding the global cost-per-click (CPC) of search advertising, it was found that the CPC in the first quarter of 2022 was at 0.62 U.S. dollars, compared to 0.52 U.S. dollars in the first quarter of 2021.

Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2022 (in U.S. dollars)

Characteristic	CPC in U.S. dollars
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Release date

2022

More information

Region

Worldwide

Survey time period

Q2 2018 to Q1 2022

Special properties

based on data measured on the Skai platform; broader industry metrics may vary

Supplementary notes

The source provides the following information on methodology: "Analysis is drawn from a population of approximately $7B in advertising spend, comprising over 3,000 advertiser and agency accounts across 40 vertical industries and over 150 countries running on the Skai platform on Google, Microsoft, Baidu, Yandex, Yahoo! Japan, Verizon Media, Amazon, Walmart, Instacart, Criteo, Apple Search Ads, Pinterest, Snapchat, Facebook, Instagram and the Facebook Audience Network."

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