U.S. opinion on companies buying personal data for online ads 2018, by age

This statistic presents the share of internet users in the United States who feel comfortable about companies being able to purchase their personal data for online advertising purposes as of May 2018, sorted by age group. According to the findings, 44 percent of respondents aging from 18 to 29 years stated to be very uncomfortable with the fact that companies are able to purchase their personal data for online advertising purposes. Only eight percent of them reported the opposite by being very comfortable with this.

Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age group

Very comfortableSomewhat comfortableSomewhat uncomfortableVery uncomfortableDon't know/No opinion
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Source

Release date

May 2018

Region

United States

Survey time period

May 18 to 21, 2018

Number of respondents

2,204 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?

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